THEORETICAL AND METHODOLOGICAL APPROACHES IN SCIENCE TO THE FORMATION OF CORPORATE CULTURE AS A MANAGEMENT MECHANISM FOR ENSURING THE SOCIO-ECONOMIC SECURITY OF AN ENTERPRISE IN CONDITIONS OF THREATS

Abstract

The article is devoted to theoretical and methodological approaches to the formation of corporate culture as an effective management mechanism for ensuring the socio-economic security of an enterprise in conditions of threats. The paper considers the main conceptual approaches used in scientific research and management practice to form corporate culture as a stable tool for increasing the resilience of enterprises to socio-economic and crisis challenges. Particular attention is paid to the value, systemic, motivational, communication, psychological, innovative and socially responsible approaches, which are important for creating a harmonious working environment, personnel development, maintaining stability and socio-economic security of the enterprise in conditions of external and internal threats. The value approach emphasizes the importance of the unity of corporate values, which contributes to strengthening trust and cohesion of the team. The systemic approach analyzes the relationships between corporate culture and the enterprise’s development strategy. The motivational approach focuses on the need to form effective employee motivation systems to maintain high performance. The communication approach emphasizes the importance of internal and external communication to create transparency and avoid conflicts. The psychological approach determines the importance of emotional well-being of employees for the stability of the organization, and the innovative approach allows the introduction of modern technologies for the development of corporate culture.The socially responsible approach contributes to the formation of a positive image of the enterprise through social initiatives and involvement in charitable and environmental projects. As a result, the integration of these approaches into the process of forming corporate culture allows not only to increase the socio-economic security of the enterprise, but also to ensure the stability of its development in periods of crises and threats. The article emphasizes the importance of the comprehensive application of these approaches to achieve high management efficiency and stability of the enterprise in a changing external environment.