ECONOMIC AND LEGAL CHARACTERISTICS OF COMPETITIVE ADVANTAGES AS A FACTOR OF THE SOLIDABILITY OF AN ENTERPRISE

Abstract

The article is devoted to the identification and general characteristics of the competitive advantages of the enterprise, which allow it to occupy a stable and high position in the market among other competitors. It is proved that the economic and legal aspect is an integral part of the formation and maintenance of the competitive position of the enterprise, and its analysis, knowledge, understanding and effective use through the relevant legal norms allows the enterprise not only to avoid problems, as a rule, of a financial and economic nature, but also to actively create and protect its own individual competitive advantages in the market. Also, the economic and legal aspect of the competitive position concerns how the norms of economic law, state regulation of economic and economic processes and judicial practice affect the ability of the enterprise to compete, form its advantages and protect them, because it is this interaction between the business strategy and the legal field in which it is implemented that is mediated by key economic and legal factors that significantly affect the competitive position.The definition of the competitive position of an enterprise is given as its relative advantage over competitors in the market, which allows it to more effectively satisfy the needs of consumers, receive greater profits and ensure sustainable development. It is determined by many factors: the quality of products/services, pricing policy, innovations, management efficiency, marketing, reputation, etc.It is determined that the main component of a stable competitive position is competitiveness, which summarizes the advantages of the enterprise in the domestic and international markets, which directly affects the success of the creation and functioning of entities and in general on the state and efficient and profitable development of the market mechanism as a whole.