ANALYSIS OF CASES OF FOREIGN FINTECH COMPANIES AND JUSTIFICATION OF THEIR APPLICATION IN UKRAINE
DOI:
https://doi.org/10.32782/2311-844X/2023-1-16Keywords:
FinTech company, segment, factors of influence, case study, financial institutions, banksAbstract
The article defines the strategic importance of FinTech development in Ukraine based on the case studies of foreign FinTech companies. The elements of financial and credit institutions that ensure the proper conditions for the functioning of this market are studied and the distinctive features of the domestic FinTech market are identified. The definition of the essence of the concept of "FinTech" as an innovation based on the use of information technology, a radical innovation in the financial sector, the introduction of which leads to fundamental changes in financial products, technologies (processes), business models of financial intermediaries, as well as to the emergence of new market participants - FinTech companies, is clarified. The author examines the scientific foundations of banking business (including international banking); characterizes the transformation of banking business models under the influence of financial technologies. It is established that the main driving forces for the development of FinTech are the availability of mobile Internet and smartphones, a decrease in public confidence in banks and dissatisfaction with certain types of banking services. The author describes the main trends in FinTech, such as services through social networks, alternative payments, marketplaces, artificial intelligence, digital identification and biometrics, open programming interfaces, neobanks, and blockchain. The structure of the FinTech market by types of companies is presented. The types of foreign FinTech companies are analyzed. It is noted that FinTech companies are rapidly replacing banks, and their characteristics are provided. The features of the development of the US FinTech segment are highlighted. The factors influencing the development of FinTech segments are identified and their rating in some countries of the world is analyzed. The most stable FinTech segments in the world are highlighted, including money transfers, savings and investments, financial planning, insurance, and loans. The degree of implementation of FinTech in foreign countries and in Ukraine is investigated. The directions of investment in the FinTech sector are highlighted. The global and domestic trends in the development of FinTech segments are studied. At the same time, it should be noted that the success of financial stability risk management at the macro level directly depends on the speed of implementation of the latest financial technologies by national regulators.
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