SOCIAL RESPONSIBILITY OF BUSINESS ENTITIES: ACCOUNTING AND ANALYTICAL ASPECT

Abstract

The article examines the problems of accounting and analytical support of social activity in modern conditions. It was determined that the key need is to understand the relationship between the indicators of expenses that are directed to the implementation of social initiatives and the financial result of the company. The lack of uniform approaches to the formation of reporting on social responsibility ensures inconsistency of indicators and makes it impossible to conduct a comparative analysis and understand the clarity of the directions of such activities for users. The opinion is substantiated that the accounting system should ensure the formation of quantitative and value indicators in the section of each direction of social activity: personnel; environment protection; Occupational Health; educational, artistic and cultural projects; charitable activity; development of regions; volunteering etc. Periodicity of submission and adherence to a clear standard form of social reporting will ensure the possibility of conducting a comparative analysis, and conducting a so-called social audit will give the analyst confidence in the reliability of the data provided in the reports. It is proposed to apply the concept of accounting with the involvement of the management accounting subsystem, and to clearly outline the source of funding of social costs. In particular, it is stated that there is a part of socially directed expenses that is mandatory and systematic, and there is a part that is carried out from time to time and is carried out at the initiative of the enterprise itself. An important characteristic of the latter is that they do not directly participate in the creation of added value, but are carried out in the order of its consumption, so their financing should be carried out in the process of distributing net profit. With this approach, it will be possible to combine quantitative and financial indicators to determine the volume and results of social activities, use budgeting mechanisms for their planning and forecasting.